The significance of the post-war settlement Essay Example for Free

The significance of the post-war settlement Essay After World War 2, the extent to which participating countries had lost acted as an eye opener. What these countries expected never came to be. Having fought in war 1, and then war 2, most resources were running towards depletion and worst of all masses of people lost lives, economies, weakened, infrastructure destroyed and industrial development totally demerited. Post war era was the start to a new world order mainly to be characterized by peace, potency, mutuality and prosperity. After World War 2, every country that had taken part in it was left on a stand still. Having invested most of the resources in the war that turned out to be fruitless, it was a turning point for a majority of them. Governments had to work out new sources and systems of accumulating capital, re-institutional arrangements. The period around and after World War 2 led to advancement and fundamental industrial relations re-birth. The development at that time reflected positive future stability and durability. In the whole continent, only Sweden and Switzerland experienced tranquility. All the other countries were faced with war, colonization and enmity. Post war reconstruction of national boundaries, economical atmosphere and political systems facilitated unprecedented significance in development. The change in economical, institutional perception and perspectives is a niche definition of my understanding of post war settlement. (Fulcher,1987). In my discussion, I will scrutinize two global economical giant countries, which are Germany and Russia. To start, after World War 2 life was indeed very tough in the Federal Republic of Germany, with almost all systems in a shattered condition. Very hard living standards came up as a result of food shortage, diseases, instability, lack of job opportunities and unemployment. As a result activism and demonstrations took center stage, this was made possible by the Germany’s unionification. All employees were under the same confederation, which pushed for further reforms putting better living standards in their priority. This move turned out successive due to the fact that employees and unions existed on a mutually potent relationship, that is, one could not live without the other. Citizen thought that separation of politics and industrial issues would be a merit to their welfare. Another development that followed in turn was economical stability and expansion. To boost their progress, Britain sent food relief in 1946. Later on, Germany saw itself join membership of EEC in 1957 through the help of a strategic plan known as the `Marshal Plan’. Old industrious organizations, firms and companies remain stable as growth began to be felt. Post wartime is seen as a stability period in most countries that experienced the effects of war- Volkswagen, the automobile manufacturer is one of the companies that lived on and continue to today. Germany was forced to concentrate all it effort in policies and strategies towards economic growth. They had to halt active political presence for decades. With serious considerations being put into practice, Germany woke up to an economic excellence. As an advantage of post war activity, Germany became, and still is, among the giant economical strengths in Europe and universally. In a bid to bounce back, post wartime witnessed the practice of mass production, industries embarked on manufacturing of goods in surplus. As a result it attracted German citizens to mass consumption. This was a great move since the more they produced the more it was consumed. The gross net profit grew drastically so did their economy. Life felt cozier as job opportunities increased because of the mushrooming of many industries. Politically the country was shaped newly completely for quite a long time, at one time Germany had to lay low. They had been toppled completely and their Nazi regime wrecked down. This turn of events saw its leaders tried at Nuremberg for crimes against human rights, they had to face justice in their own home place or rather their site of propaganda brilliance. (Skidelsky, 1979) Although the late tyrant leader Adolph Hitler escaped trial and execution at that time: he later committed suicide in Berlin, at the end of the war. He felt so intimidated of the counts he would be changed for. World War 2 left many German capital towns in ruins from the massive bombings carried out in it. Germany was segregated into zones by capability and powers; this in turn resulted to a permanent political stability and settlement. The European Union that strongly stands out today has it motherly roots from world war 2 time. In fact it grew from the European Coal and Steel Community (ECSC), Its primary intention was to develop the steel and coal resources from member states, support and boost their economies.the ECSC facilitated the diffusion of the tensions that had resulted between enemy countries in world war 2. With time, this economic co-operation/merger grew enoumously , adding in new members hence broadening their scope, later the European Union was formed from EEC, European Economic Community. Many other prominent organizations today have their history date back to World War 2; for example, the world trade organization,WTO, the United Nations, the international monetary fund IMF, the World Bank in which then West Germany but now Germany had taken part in its formation and stand as members. Another very important significance is the evolution of initial and the follow up of advanced technological progress that had captivated interest during the war. The development was reflected in almost all industrial fields: in electronics, computers. These advancements helped Germany create the foundation for its realization into further development. This finally transformed to what was referred to as the post world war 2 world. The new technology, assisted in the efforts to fight diseases that had erupted during the war. Massive research, monitoring, evaluation and development, quickly attained nuclear power which had adverse impacts on the scientific fraternity, creating a network of laboratories in the whole country therafter . In addition, the struggling to crack codes initiated computer technology. There were social effects too which significantly changed almost all war participants to new degrees. One of them was increased involvement of women in the working force which replaced the place taken by many men during the war: though this initiative was reduced in the following years, due to the fast changing society. The system forced women to taking care of home and family oriented matters.(Rowthorn en.others,1992). In military aspects, the World War II had established the beginning of airpower. Germany could not be left out, this was an opportunity to draft active self defence system. They highly concentrated on project they had earlier established. Advanced aircraft composing of aeroplanes, jet fighters and missiles developed earlier saw further developments. Battle ships and tanks sprout out into the ever growing competition, with guns and ammunination reaching to leathal dynamics. Air power capability is today a constituent in any military operation or mission. (Seidman,1950) Russia on the other hand is said to be the main beneficiary when border revision was done. It saw Poland, Finland, Romania and other countries pushed into Russian boundery in their favor. Germany was not considered in the process. As a result their land area became larger creating room for development. Infrastractural systems remain almost the way they used to in Russia. Only few places had their system completely damaged. Compared to Germany, this was better off since repairs would cost less. Post war saw Germany’s roads and communicational networks left completely in a shuter. Though very many people lost lives during world war 2, in Russia than in Germany, at some point their demograpfic figure took a new turn. This was alos facilitated by increased agricultural activity. Most of Russia’s citizens depended on agriculture, fishing, forestry, or craftworks. Due to increment on the agicultural industry, their economical strength also took a stable ground-this is a major similarity that was experienced in almost all countries that had experienced war. (Gourevitch ,1985) Immortatility rates decreased and in turn working population had a future expectation. Hunger was kicked out and fertility saw the countries graphs rise demeritically. Having food and medicine eradicated the diseases that had become threatening. Politically, Russians remained constantly active compared to Germans who had to gio slow for decades. This was a crafty thing to concentrate on after the war. The approach given was also great to say, it was trying to balance business and politics. Like their counterparts the Germans, unemployment at the beginning of world war 2 hit their population badly, this led to workers demonstrations all over the country. Trade unions at the time wanted drastic change to help improve their living standards. This though was not left to spread like any other bush fire, heavy police and army contigence ensured that a runing battle existed toi keep the country tranquil and the demonstrators at bay. (Taylor,1989) Russia had severe problems following their decision to turn captured prisoners of war into plantation slave labourers. This is another reason that led to activism towards fighting for humanity/human rights. Every significant effect practiced found its relation with industrial settlement. Looking at their military state, Russia developed also in terms of strategic ideas and policies. Industrial inovations led to further outstanding developments in their manufacturing industry. This move also resulted to an interest in nuclear power. In fact, Russia heavilly invested on the project. Facing challenges though, the idea had to be carried out in top secresy due to the effect that had been seen at Nagasaki and Hiroshima. (Ferner en. Others,1994 World super power countries felt empathetic of what had happen and so took it as a mandate to control nuclear power. Countries would only be allowed to use it for developmental purposes and destruction. Russia was the most highly sort after provider of nuclear energy. They made tremendous sale that in turn aided them in developing the state. It also provided job opportunities to it people. Peace settlements characterised both Germany and Russia, this positive move indicated brighter future. Since Russia was facing challenges of cold war because of several stauch stands on their accord they saw it an apportunity to reconcile with enemy states together with Germany. The negotiations indicated that the initiative was to be the last war and a new beginning to everlasting peace. They agreed at all peace summit meetings held in Paris that idealism would take over rivalism. This was further pushed by existence of the league of nations. Expectations reached as far as waterways internationalization. This was a step ahead towards cohesive industrial relations. Independence was being experience in countries that had been colonized by Germany, they had decided to let own rule and democracy prevail. In contrary though, Russia in their side continued too occupy countries like Latvia and others with iron and steel mineral deposits or resources. Though they remain under Russia these countries witnessed new traditions that in deed very good. There was self freedom for everyone, movement was very safe generally. As a result, people grew some self determination which help industrialize Russia particularly, it was all busy-busy to earn a living a condition that turned out to be very superb.( Ryder, 2008) Preparations for compensation is another significant effort that saw ist launch in Germany more than Russia, a lot appeared to be done by Germany to cater on the aspect of enmity/crisis and conflict. Russia became laxile on this one which negatively impacted on their relationship with most countries. In turn, their industrial relations and development faced difficulties and setbacks in their wake to cold war period thereafter. Property ownership was also top after world wra 2, normally public resources were subject or prone to seizure or confiscation, by the then victorious super power countries. Many industries saw ownership and income channelled to their banks but after the war, rules changed. This saw native citizens own proprerties, industries, plantations which was a brilliant sign that the world was changing. This brought an understanding between waring communties who had different and diverse cultural variance. Although Russsia as well as Germany felt like they had lost or unfortunately settled at nothing compared to first world war, They later realized that peace was even sweeter and priceless, at some point. World war 1 settlement was not perfect, that is why war two broke out but this time around, it would be the last time blood spilled. People in fact were turning closer to God at the time, in Germany for example it saw the demise or end of the rough Nazi regime, churches were established in the folloe up.Stability in capability to keep and maintain order is something that came in world war 2 post war settlement. As a result of peace prevalence all the energies were shifted to industrial innovations and development in both Germany and Russia. In conclusion, it can said that the significance of post world war 2 was almost the same in both these two countries. The extent to which states experienced the war was relative to how harder they would be forced to work in order to achieve stability. For instance, Germany had suffered majorly in most important industries plus they had their reservouir flow of capital from their colonies in Europe and other continents stop in the wake of freedom and independence. Although it was almost incapable to bounce back they had undying determination.( Theory, 2008) On Russia case is all the same thing in all industrial developments, only that they had resources and capital that made it easier on them to progress. Politically, too, they saw a major and notable change but not as in Germany whose Nazi regime end and Hitler’s death became the starting point to humanity, democracy and of course their core economical booster indistrial stability. Reference: Fulcher J(1987). `Labour Movement Theory versus Corporatism`, Sociology Vol. 21 no 2, pp 231-252 Hyman R in Hyman R. and A. Ferner(1994) New Frontiers in European IndustrialRelations Blackwell London, Chapter one Jukka Pekkarinen, Matti Pohjola, and Bob Rowthorn (1992). Social corporatism asuperior economic system? Clarendon Press330.17 Joel Seidman(1950) Industrial and Labor Relations Review, Vol. 4, pp. 55-69 Published by: Cornell University, School of Industrial Labor Relations Peter Gourevitch (1985) Unions and Economic Change: Britain, West Germany and Sweden 331.881 GOU Ryder (2008) Post war economy: retrieved from the World Wide Web at http://www.geocities.com/Athens/Rhodes/6916/ww2.htm Skidelsky R (1979) The decline of Keynesian politics: State and economy in Contemporary capitalism: Croom Helm edition, London Taylor A J (1989) Trade Unions and Politics: a comparative introduction,Basingstoke,Macmillan Theory (2008) The world since 1945: retrieved from the World Wide Web at http://www.flowofhistory.com/units/etc/19/FC128

film Essays -- essays research papers

The film, El Norte, is a believable portrayal of a Guatemalan family’s struggles in the 1980s. The story is divided into three parts. The first part of the story takes place in a village in Guatemala. The Xuncax family is in danger when the father, an activist leader, helps organize the local workers. Because of the father’s activism and his attempt to preserve what rightfully belongs to them, he is murdered. The mother is then taken away by the army, never to be seen again. The brother, Enrique, and the sister, Rosa, are left behind in the village. They fear for their lives and share the hope of a better life in â€Å"the north.† They recall the stories told to them by their godmother. They viewed pictures and stories in an American magazine, Good Housekeeping, portraying images of the â€Å"American Dream.† So often, this image is presented in such a manner that many readers in the U.S. and in other countries get the message that this dream is easily attainable and close at hand. Rosa and Enrique are also seduced by this false presentation of the U.S. They believed this myth about life in the north, so they fled from their violent situation, only to trade their present set of problems for another kind of intensified conflict as undocumented immigrants.   Ã‚  Ã‚  Ã‚  Ã‚  The director was careful to present a fictional story based on the real life struggles of undocumented immigrants. The authentic portrayal of the people and their story is powerful. The characters are no...

Culture of Pakistan Essay

Culture Definition A simple definition of culture is that it is the human response to the forces of Nature and History. According to the (World Conference on Culture Policies, Mexico 1982)Culture is â€Å"the whole complex of distinctive spiritual, material, intellectual and emotional features that characterize a society or social group. It includes not only arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs.† PAKISTANI CULTURE Pakistan is the country full of natural and cultural wealth. Pakistan has its own unique and specific cultural identification. Culture and heritage of Pakistan reflects the extra ordinary skill and devotion of Pakistani people. Pakistani people are playing a vital role in the presentation, development and promotion of Pakistani culture. The Pakistani culture is dominated by Islamic tradition and heritage. Islamic heritage has great impact on Pakistani culture. In ancient times, Pakistan was a major cultural hub. Many cultural practices and great monuments have been inherited from the time of the ancient rulers of the region. One of the greatest cultural influences was that of the Persian Empire, of which Pakistan was a part. In fact, the Pakistani satraps were at one time the richest and most productive of the massive Persian Empire. Other key influences include the Afghan Empire, Mughal Empire and later, the short-lived but influential, the British Empire. Punjabi Objectives Pakistan is a country of diverse communities with cultural traditions, belief systems, value systems, life styles, dialects and aspirations which determine the objectives of the policy, which are listed below. They aim at providing an environment conducive to the growth and promotion our culture as enshrined in the Constitution of the Islamic Republic of Pakistan.

Principles and Practice of Management - 2867 Words

Read the following case and answer the questions given at the end of the case. LOSING A GOOD MAN Sundar Steel Limited was a medium-sized steel company manufacturing special steels of various types and grades. It employed 5,000 workers and 450 executives. Under the General Manager operation, maintenance, and headed by a chief. The Chief of and under him Mukherjee Maintenance Engineer. The total was 500 workers, 25 executives, (Production), there were services groups, each Maintenance was Shukla was working as the strength of Maintenance and 50 supervisors. Chatterjee was working in Maintenance as a worker for three years. He was efficient. He had initiative and drive. He performed his duties in a near perfect manner. He was a man of proven†¦show more content†¦Read the following case and answer the questions given at the end. ABC manufacturing The ABC Manufacturing Company is a metal working plant under the direction of a plant manager who is known as a strict disciplinarian. One day a foreman noticed Bhola, one of the workers, at the time-clock punching out two cards his own and the card of Nathu, a fellow worker. Since it was the rule of the company that each man must punch out his own card, the foreman asked Bhola to accompany him to the Personnel Director, who interpreted the incident as a direct violation of a rule and gave immediate notice of discharge to both workers. The two workers came to see the Personnel Director on the following day. Nathu claimed innocence on the ground that he had not asked for his card to be punched and did not know at the time that it was being punched. He had been offered a ride by a friend who had already punched out and who could not wait for him to go through the punch-out procedure. Nathu was worried about his wife who was ill at home and was anxious to reach home as quickly as possib le. He planned to take his card to the foreman the next morning for reinstatement, a provision sometimes exercised in such cases. 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Understanding And Being, 350. Lonergan - 989 Words

Lonergan, Understanding and Being, 350. Lonergan, Method in Theology, 339. Lonergan, Method in Theology, 338. â€Å"Intellectual conversion is †¦ the elimination of †¦ [t]he myth is that knowing is like looking, that objectivity is seeing what is there to be seen and not seeing what is not there, and that the real is what is out there now to be looked at. †¦ Moral conversion changes the criterion of one’s decisions and choices from satisfactions to values. †¦ Religious conversion is being grasped by ultimate concern. It is other-worldly falling in love. It is total and permanent self-surrender without conditions, qualifications, reservations. But it is such a surrender, not as an act, but as a dynamic state that is prior to and principle of subsequent acts.† Lonergan, Method in Theology, 238–240. Lonergan, Method in Theology, 338. Lonergan, Method in Theology, 338. David M. Coffey, â€Å"Natural Knowledge of God: Reflections on Romans 1:18â⠂¬â€œ32,† Theological Studies 31, no. 4 (1970): 674–691. The other texts are Lonergan’s own â€Å"Natural Knowledge of God† and the same section of Pottmeyer’s Der Glaube vor dem Anspruch der Wissenschaft that he refers to in that essay. Coffey writes, â€Å"There [in Romans 1], where he [Paul] said that the Gentiles knew God, he was speaking of the distant past, when they knew Him as Adam did, before they committed the sin that led them into their present condition of ignorance. He does not say there that they ever knew Him from reason alone, but ratherShow MoreRelatedWater as a Source of Future Conflict in Sa26984 Words   |  108 Pagesthought differ about how differences over water will be managed, though, both identify that disagreements over water are expected to occur. 5. The necessity of water has been emphasized in such a way throughout the world, that states and nations are being dragged into the battle zone to take control of it. May it be for the human survival, agriculture or industrial purpose, water has been put into priority by the nations all over the world. The scholars and the body of scholarships have stated the positive

Negative Effects Of The Holocaust - 1507 Words

The Holocaust changed not only Jewish lives but also the lives of everyone involved. The holocaust is defined as the thorough destruction involving extensive loss of life especially through fire; however historically its definition refers to the mass slaughter of European civilians and especially Jews by the Nazis during World War II. From the beginning the Nazis who were being faithful to Hitler had specifically targeted the Jews. The Nazis had a relentless hatred for the Jews rested on the view they had of the world, which saw history as of racial struggle. They thought the Jews goal was world domination. This made the Nazis thinks that the Jews were an obstruction to Aryan dominance. They considered it their duty to eliminate the Jews,†¦show more content†¦Hitler had a final solution to take care of anybody who he saw as inferior, the plans included in the final solution included the deportation, exploitation, and eventual extermination of European Jews. During the Holoca ust, Nazi Germany became a genocide state, a government dedicated to the annihilation of the Jews. Every arm of the government played a role. Parish churches provided the birth records of the Jews. The Finance Ministry took Jewish wealth and property. Universities researched more efficient ways to murder and government transportation bureaus paid for the trains that carried the Jews to their death. The Hebrew word Shoah, which means devastation, ruin or waste, also refers to this genocide. Within the years 1941-1945 over eleven million people were killed, six million of those who died were killed simply because they were Jewish. Over one million children were also killed during the Holocaust, one unfortunate night something happened that the Jewish community refer to as â€Å"Kristallnacht† or â€Å"Night of Broken Glass† occurred throughout Germany and Austria on November 9, 1938, when the Nazis viciously attacked Jewish communities. 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New Marketing Realities in Business-Free-Samples for Students

Questions: 1.Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing? 2.What brands and products do you feel successfully speak to you and effectively target your age group? Why? Which ones do not? What could they do better? Answers: New Marketing Realities The products and services are purchased from the market by the consumers. The new market realities can be discussed by taking into consideration the three key factors: Technology Marketing is one of the essential parts of the business. If proper marketing is not considered by the company, then it can be difficult to survive in the competitive environment. Latest technology helps the company to conduct the activities in an efficient and effective manner, so that the organization can easily attain the goals and objectives. Technology has given enhancement in the working pattern of the individuals. The latest technology helps the organization to enhance the productivity level and also the profitability of the business. If the company gives focus on new technology, then the positive impact can be attained in the business. It assists the organization in the field of transportation and also promotes the products and services in the market. Competition Competition is also considered as important new marketing realities in the business. The competition level is enhancing day by day, so it is essential that the company should give focus on promoting the products and services by taking into consideration new marketing strategies. There are many companies that face a high level of competition in the market. It is seen that the competition level gives direct impact on the sales of the company. To survive in the competitive environment it is seen that the company can attain goals and objectives by having proper marketing strategies. To minimize the competition level it is essential to have a proper understanding of the strategies so that the activities of the organization can be smoothly conducted (Sivakumar and Shyamala, 2017). Globalization Globalization is also considered as one of the new marketing realities that have given an increase in the profits of the organization. It is concerned with the change that takes place worldwide and also it is evaluated that the consumers are attracted towards the online shopping they purchase the items through online nowadays (Vibhuti and Pandey, 2014). Change in future Technology Technology will make the process easy for the organization to purchase the items by sitting anywhere. It is seen that latest technology helps the organization to promote the goods and services in an effective manner. It is the companies face the issue related to communication with the customers. By adopting latest technology the company can easily communicate in a proper manner. Technology brings drastic change and makes the activities easily to be conducted for the organization. Competition Competition brings change in the marketing strategies of the company. If the marketing strategies of the company are not effective, then it can give negative impact on the overall performance of the company. So by having a high level of competition in the market, it can bring a change in the activities of the company (Sheth and Sisodia, 2015). Globalization Globalization assists the companies to increase its marketing and also to accomplish the profitability. By having latest technology the company can easily conduct the activities on the international level. Globalization brings change in promoting the products and services in the market. The company can only attain the satisfaction level when the products are promoted in the international market (Baker, 2014). Forces that affect marketing Competition Marketing is important so that the company can compete in the competitive environment. By taking into consideration latest technology it helps to satisfy the needs and wants of the consumers. With the latest technology company can promote the products through advertisements. Like Cadbury promote its variety of chocolates by taking into consideration attractive taglines and slogans that attracts the interest customers towards the products. To compete with other companies and also to enhance the sale it is important to consider proper marketing strategies so that the objectives and goals can be accomplished. If the business has many competitors in the company then also the effect is seen on marketing (Schap et al., 2014). Economic Factors By taking into consideration current economy it is analyzed that it can give direct impact on marketing, as it is concerned with the spending pattern of the customers. There are four stages in the economic cycle like prosperity, recession and also recovery. The consumers spend more at the time of propensity stage and then the depression stage is taken into consideration (Hunt, 2014). Social Cultural Factors There are many changes in the social-cultural environment and it directly gives impact on marketing, if the marketers are not prepared. It is considered as a relationship between the culture and marketing. The examples of social-cultural factors are a rise in the consumer activism and also enhancement in the use of social media (Solomon, 2014). 2.The brands and products are Maggi and Apple I phone. It directly targets the people who belong from the age of 15 to 45. It is seen that products like Maggi and Apple I Phone satisfy the needs and wants of the consumers. It directly gives a positive impact on the profitability and sales of the consumers. The age group that is taken into consideration is from 15 to 45. Due to the taste and quality, the products have attained success in a proper manner. Quality and taste are only the factors that induce customers to avail the services and products in an effective manner. First, the discussion should be made on the Maggi product. It is loved by every age group and t is one of the successful product that is in the demand between the all the age group people. Due to the taste people are so much attracted towards the product that they like to eat at any time. Also, the marketing of the product is done in an effective manner that induces customers to purchase the item. There are many flavors introduced by the company so that the satisfaction level of the consumers can be enhanced in an effective manner. The marketing strategies help the company to promote the product in the market (Chaffey and Ellis-Chadwick, 2016). Next is Apple I Phone it is also one the successful brand among the people of the age 20 to 50. By purchasing the item people feel satisfies and they also think that it gives direct impact on the personality of an individual. The price of Apple I phone is high, and then also the consumers are attracted and wait for the new launch of the model. The company introduces new models and all the models are successful in the market and customers are attracted by the brand name only. It is seen that by having high demand in the market, the company can easily enhance the profitability and can accomplish the goals and objectives (Pandey and Puntambekar, 2016). The company gives emphasis on targeting the teenagers and also the company has changed the mindset of the people. The promotional strategies that are considered by the company are so attractive that it induces customers to buy the products and services of Apple Company. The company gives focus on the teenagers, as it can be easy to enhance the sale of them. If the company give particular focus on the target then it can be easy to accomplish the goals and objectives of the organization. It is seen that to enhance the sale of the product the company should give emphasis on a particular group of the segment so that the image can also be maintained in the market (Arndt and Ewe, 2017). The products of Nike and Puma like shoes or the clothes are not so successful between the age group of the people on which the focus is given. It is seen that they target the teenagers but they are not in the position to purchase the item on their own. The products are costly so they purchase it for one time but in the second time they give a second thought to purchase the products. (Lusch and Vargo, 2014).The company should give focus on reducing the cost of the product so that it can be availed or purchased by the consumers. The company can also take into consideration attractive strategies so that customer gets attracted towards the products offered by the organization. To make the product successful the main focus should be given on reducing the cost of the products or the emphasis should be given to introducing the offers in the market. The target of the company is on the teenagers and on the business class people. But For teenagers, it can be not possible to purchase the items (Hollensen, 2015). So, to be successful in the market the company should consider proper marketing strategies so that the products and services can be availed. In the competitive environment, it is important to consider proper strategies to promote the products and services in the market. If the company wants to promote the products then the emphasis should be on cost and also on the giving advertisements in the newspaper or in magazines. 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