Cross cultural Essay Example | Topics and Well Written Essays - 1750 words

Cross cultural - Essay Example up of different ethnic groups like â€Å"Baganda 16.9%, Banyakole 9.5%, Basoga 8.4%, Bakiga 6.9%, Iteso 6.4%, Langi 6.1%, Acholi 4.7%, Bagisu 4.6%, Lugbara 4.2%, Bunyoro 2.7%, other 29.6% (2002 census)(cited from CIA.com† Official language: The official national language is English. English is used for all the official purposes in the offices, courts of Law and is part of curriculum at grade schools. The preferred native languages are Ganda or Luganda, Niger Congo languages, Nilo-Saharan Languages, Swahili and Arabic. Literatcy rate for total population is 66.8%. Literacy among man is higher 76.8% than woman 57.7%. Nearest neighbours: Uganda is landlocked by its neighbouring countries. It has Kenya at its East, Sudan at North, Democratic Republic of Congo at West, Rwanda at Southwest and Tanzania at south. It shares its border with Kenya and Tanzania through Lake Victoria. Major trade resources: The country is rich in its natural resources like other African countries. It has mineral deposits of copper and cobalt and reserves of crude oil and natural gas. Economy is largely based on Agriculture sector. The fertile soil and regular rainfall provides appropriate condition for numbers of agricultural products especially coffee, tea and cotton. The export commodities are coffee, fish and fish products, tea, cotton, flowers, horticultural products and gold. The import commodities are capital equipments, vehicles, petroleum, medical supplies and cereals. The natural gas resources are untapped. Political structure: The country is a republic nation. President is chief of state and head of government. President is appointed from the elected legislators by the cabinet. Election takes place in every five year term. President is elected through the popular vote. Due to the presence of different ethnic groups, the culture of Uganda is very diverse. There are sixty five indigenous communities. The communication style in Uganda changes according to the cultural preferences of

PR trends contributing to growth Assignment Example | Topics and Well Written Essays - 500 words

PR trends contributing to growth - Assignment Example One part of the public that has increased influence on the growth of PR in organization is confrontation with activist groups like Greenpeace. Activism has become more relevant to the PR field for several reasons, including the fact that organizations have to become more effective in dealing with these groups (Theaker & Yaxley, 2013). Moreover, activism has become a major rejuvenator for organizations as management has to change the way that they manage their relationship with activist groups in society. The McLibel case is a good example of how companies have been forced to change their PR strategy to deal with activist groups, as well as providing a blueprint for research into activism’s cause and effect relationship with organizations. In this case, McDonalds had been spending almost $2 billion on promotion and advertising its products and restaurants annually because of a firm belief in defending their reputation (Theaker & Yaxley, 2013). Defense of the company’s reputation was also taken up through legal action, whereby most of their critics were forced to apologize in order to avoid litigation. However, this strategy of attempting to remain unchallenged was tested when the activist group Greenpeace attempted to effect a change in their policy. Their libel action against McDonalds started when they designed and distributed a leaflet about what was wrong about McDonalds and what the company did not want the public to know about their operations. They criticized McD onalds of being partly responsible for starvation in developing nations, as well as for the destruction of tropical rainforests. Moreover, McDonalds was also accused of exploiting children in their promotions and ads, animal cruelty, poor working conditions for employees, and serving food that could cause heart disease and cancer (Theaker & Yaxley, 2013). The activist